Presenter: John Gfroerer
John Gfroerer explores the power of television as a communication medium and the ethical implications of manipulating the viewer by means of the choices made behind the camera through the final editing process. By examining the artistic techniques used to persuade, induce, and entice us, Gfroerer considers the extent to which television teaches or simply tantalizes us. Are ethical boundaries crossed by the use of these techniques, and to what extent as media consumers should we care?
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