John Gfroerer explores the power of television as a communication medium and the ethical implications of manipulating the viewer by means of the choices made behind the camera through the final editing process. By examining the artistic techniques used to persuade, induce, and entice us, Gfroerer considers the extent to which television teaches or simply tantalizes us. Are ethical boundaries crossed by the use of these techniques, and to what extent as media consumers should we care?

 

 

John Gfroerer is a documentary producer and owner of Accompany, a video production company based at the Capitol Center for the Arts in Concord. He has produced over 40 documentaries, ranging from profiles of towns along the Maine Coast to a history of the New Hampshire Presidential Primary. Gfroerer's work has been aired on public television stations, The History Channel, and many other venues.